Marketing Coordinator – Made by Her
Made by Her (MBH), an initiative of Chrysalis, supports women-led micro and small enterprises to grow and access local and international markets.
Through branding, digital marketing, retail partnerships, exhibitions, and capacity-building programs, MBH strengthens women entrepreneurs in sectors such as food, textiles, crafts, herbal products, and homeware. In addition to business growth, MBH promotes leadership, collaboration, and safe entrepreneurial spaces that support social empowerment.
The Communications and Marketing function is central to increasing brand visibility, promoting women-led products, and enhancing both commercial success and social impact.
Role Overview
The Marketing Coordinator will be responsible for driving the visibility, customer engagement, and growth of the Made by Her brand.
This role combines digital marketing, sales support, customer engagement, and event coordination. The ideal candidate will be hands-on, creative, analytical, and able to work closely with entrepreneurs, retail partners, media contacts, and customers.
How to Apply
Email your CV to jobs@chrysaliscatalyz.com
Please use the subject line: Marketing Coordinator – Made by Her (MBH) – Colombo.
Opening Date
07, Jul 2026
Closing Date
14, Jul 2026
Key Responsibilities
Digital Marketing & Brand Promotion
- Develop and execute marketing campaigns across social media, email, and digital advertising channels
- Create compelling brand storytelling through visuals, short videos, testimonials, and entrepreneur success stories
- Manage MBH social media accounts and online store listings
- Plan and implement monthly campaigns, promotions, festive marketing, influencer partnerships, and e-commerce initiatives
- Monitor website traffic, social media performance, engagement metrics, and provide monthly insights
Sales & Customer Engagement
- Respond to customer inquiries via email, phone, and online platforms
- Maintain CRM records including leads, customers, orders, and follow-ups
- Support sales forecasting and performance monitoring
- Prepare monthly sales reports and dashboards
Events & Market Development
- Support retail activations, pop-ups, exhibitions, and trade fairs
- Identify and develop corporate partnerships and retail collaborations
- Conduct competitor research and customer trend analysis
- Prepare progress reports, documentation, and customer feedback summaries
Qualifications and Experience
- Diploma or Bachelor’s Degree in Marketing, Business, Communications, Digital Media, or a related field (or equivalent experience)
- 2–3 years’ experience in marketing coordination, digital marketing, brand management, retail, or similar roles
- Strong English communication skills; Sinhala and/or Tamil is an advantage
- Proficiency with social media management tools, Meta Business Suite, CRM systems, and email marketing platforms
- Familiarity with WordPress/WooCommerce, product uploads, and basic SEO practices
- Creative skills in photography, short-form video creation, and Canva or Adobe design tools
- Ability to analyze marketing data, trends, and performance metrics
- Experience planning and coordinating events, pop-ups, fairs, and exhibitions
- Strong networking, relationship-building, and stakeholder engagement skills
- Flexibility to work weekends and travel occasionally for events
Personal Attributes
- Positive, proactive, customer-focused, and resourceful
- Strong sense of ownership with the ability to follow through on tasks
- Solution-oriented and capable of turning complex ideas into clear, engaging messages
- Passion for women’s empowerment, ethical business practices, and alignment with Chrysalis values
