Projects

2025 -

Ongoing

Promoting Economic Justice for Women (PEJW)

The Promoting Economic Justice for Women (PEJW) project is a comprehensive endeavour aimed at addressing systemic discrimination and fostering economic justice for women in the Micro, Small, and Medium Enterprises (MSMEs) sector in Sri Lanka. By employing a Systems Change Approach, the project goes beyond individual interventions to address structural barriers that prevent women entrepreneurs from fully participating in the economy. PEJW targets women-led MSMEs, working to reshape policies, institutional practices, and regulatory frameworks that hinder women’s financial inclusion, business growth, and leadership opportunities.

Micro, small, and medium enterprises (MSMEs) form the backbone of Sri Lanka’s economy. Women own or lead approximately 25% of these enterprises, yet their overall contribution to GDP is not systematically measured due to limited sex-disaggregated economic data. Women entrepreneurs continue to face persistent barriers: restricted access to credit because of inadequate collateral, financial services that rarely address their needs, limited entry into supply chains, and a widening digital divide. Gender-based violence (GBV), including economic abuse, mobility restrictions, intimate partner violence, and workplace harassment, further constrains women’s participation in business. 

These challenges keep many women-led enterprises small, informal, and vulnerable. Chrysalis, together with multi-stakeholders from government and market actors, is undertaking a bold experiment to establish a national-level coalition (Women Mean Business Coalition), to reshape policies, practices, and regulations hindering women's empowerment in the MSME sector. The Women Mean Business (WmB) Coalition, convened by Chrysalis and funded by global philanthropic collaborative Co-Impact, is positioning women-led enterprises at the centre of the country’s economic recovery. Its ambition is not simply to support individual entrepreneurs but to reshape the structures of finance, policy, and markets so that women-owned businesses can thrive on equal terms.  

The coalition brings together key actors from government, the private sector, civil society organisations, development partners, and the banking and financial services industry, recognising that sustainable change requires coordinated action across institutions and sectors. Notable members of the coalition include the Ministry of Industry and Entrepreneurship Development, the Ministry of Women and Child Affairs, the Central Bank of Sri Lanka, the Credit Information Bureau of Sri Lanka and the United Nations Development Program (UNDP). The coalition also includes 17 financial institutions, reflecting strong engagement from the formal financial sector.


Pillars


Inclusive Business

Inclusive Business

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Implementation

The project’s core intervention is the establishment and facilitation of the Women Mean Business (WmB) Coalition, a multi-actor platform that brings together key stakeholders across government, private sector, financial institutions, civil society, and development partners.

Rather than focusing solely on individual entrepreneurs, the intervention targets systemic change by addressing barriers within policies, markets, and financial ecosystems. As such, WmB is pursuing a gender-transformative agenda across six thematic areas: 

  1. Strategies to Mitigate Gender-Based Violence (GBV) 
  2. Entrepreneurial Culture and Promoting Norm Change 
  3. Policy and Regulatory Environment 
  4. Climate Justice and Finance 
  5. Access to Finance. 
  6. Access to Market 

The coalition’s vision is ambitious: a Sri Lanka where women-owned MSMEs are fully integrated into the national economy. In this future, women entrepreneurs will have equitable access to finance, technology, and markets, while national policies embed gender-sensitive frameworks to sustain progress.

Beneficiaries

Primary beneficiaries: 

Approximately 350,000 women entrepreneurs who own or lead MSMEs across Sri Lanka

Secondary beneficiaries:

  • Women-led business collectives and associations
  • Financial institutions engaging in gender-inclusive lending
  • Government stakeholders shaping MSME policy
  • Broader communities benefiting from women’s increased economic participation
  • Special focus is given to women facing multiple vulnerabilities, including those in underserved districts, rural areas, and post-conflict regions


Participant Testimonial

"I’m always willing to work with the government and banks, but we rarely see real support. Through this coalition, I hope more attention will be given to districts like Mullaitivu and Kilinochchi, so entrepreneurs like us can grow our businesses and strengthen our communities."

Selvachenthan Uthayaleka, Owner of Pootiyamma Small Industries in Mullaitivu


Key Outcomes

  • Establishment of a strong, diverse national coalition advocating for women’s economic justice
  • A more gender-responsive policy and regulatory environment enabling women-led MSMEs
  • Improved access to tailored financial products and services for women entrepreneurs
  • Enhanced capacity of women entrepreneurs to manage risks and recover from economic shocks
  • Increased market access, networks, and sales opportunities for women-led businesses
  • Strengthened public support for women’s economic participation, contributing to shifts in harmful social norms
  • Integration of climate resilience and inclusive finance into MSME development

Data & Impact

Quantitative Results

  • A diverse and influential Winning Coalition actively advocates for inclusive policies and practices.
  • The national policy and regulatory environment is gender‑responsive and inclusive, which enable women‑led MSMEs to access finance and markets.
  • Women entrepreneurs access appropriate and inclusive financial products tailored to their needs
  • Women entrepreneurs in the MSME sector are better equipped to manage business risks and recover from financial shocks. 
  • Women entrepreneurs expand market linkages and sales through new networks and platforms.
  • Public attitudes increasingly support women’s economic participation and challenge discriminatory social norms.


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Supporting Donors & Partners

This project was made possible through the generous support of our donors, whose contributions played a vital role in planning, implementation, and successful delivery. Their commitment to social impact and sustainable development helped drive meaningful change and ensured that the project objectives were achieved for the benefit of the communities involved.

  • Owners of MSMEs and their consortiums
  • Ministry of Industry and Entrepreneurship Development (MoI)
  • Central Bank of Sri Lanka
  • Credit Information Bureau of Sri Lanka
  • United Nations Development Programme (UNDP)
  • Industry associations
  • Financial institutions
  • Development partners
  • Academia
  • Women’s chambers of commerce and chambers of commerce at national and district levels
  • Civil society actors engaged in the MSME sector
  • Media institutions