News and Events

Digital Marketing Training Programme held in Anuradhapura

A three-day Digital Marketing Training Programme for public officers was successfully conducted in Anuradhapura by the Business Service Centre (BSC) on the 19th, 20th and 27th of May under the leadership of Mr. Sugath Nayanananda, Director of Planning.

The programme brought together officers from the Export Development Board (EDB), National Enterprise Development Authority (NEDA), Small Enterprise Development Division (SEDD), and Social Empowerment Development Officers with the objective of strengthening their knowledge and practical skills in digital marketing. Key focus areas included social media management, digital profile creation, and digital content design.

The training combined both theoretical and hands-on learning experiences, utilizing the facilities of the BSC computer laboratory to provide participants with practical exposure to digital tools and platforms. Through interactive sessions and guided exercises, officers gained valuable skills that can be applied in their professional roles to support entrepreneurs and local businesses.

A highlight of the programme was the practical application component, where participants developed digital profiles for entrepreneurs and presented their work on the final day. These presentations provided an opportunity for participants to showcase their learning outcomes, share implementation experiences, and discuss challenges encountered during the process.

Beyond enhancing digital literacy, the programme aimed to strengthen the capacity of public officers to act as facilitators of regional economic development. Equipped with new digital skills and knowledge, participants are now better positioned to support entrepreneurs, small businesses, women-led enterprises, and marginalized communities in leveraging digital platforms for growth and market access.

The programme was supported by the Promoting Economic Justice for Women (PEJW) Project as part of its ongoing commitment to fostering sustainable and inclusive systemic change.

Special appreciation is extended to Ms. Thimasha de Costa, Development Officer – Planning, who served as the resource person for the programme. Her engaging and practical approach to training, coupled with her role as a strong example of women’s leadership in digital and technical fields, greatly contributed to the success of the programme and inspired participants throughout the training.