Case Studies

08, Mar 2025

Nourishing Communities and Futures: Venasa Caterers’ Journey to Inclusive Growth

In the quiet hills of Matale, central Sri Lanka, verdant landscapes of spice gardens, paddy fields, and small-scale agriculture define the local economy. The district is a tapestry of ethnic and religious diversity, with communities coexisting across rural villages and plantation estates. Despite this rich cultural and natural wealth, many young people in Matale face limited opportunities, often entering the workforce unskilled due to low enrolment and retention rates in primary education among both boys and girls. According to the UNDP Multidimensional Vulnerabilities Impact Report, these educational gaps contribute to fragile livelihoods, high levels of unemployment, and the prevalence of precarious informal employment. Against this backdrop of untapped potential and economic vulnerability, small enterprises have the power to transform local communities by creating meaningful work, building skills, and fostering inclusive growth.

Venasa Caterers stands as one such example, where vision and perseverance meet opportunity. A humble kitchen that blossomed into a vibrant model of inclusive, sustainable enterprise. Venasa Caterers, founded by Sugath Udagedara in 2018 and formally registered in 2019, is more than a catering service. It embodies resilience, compassionate leadership, and community driven growth deeply rooted in Sri Lankan culture. Today, Venasa Caterers serves nearly every major government institution in the Matale district, from the Divisional Secretariat, Police, and Zonal Education Offices to diplomatic events, handling up to 90% of local government food orders. This remarkable growth, achieved through word-of-mouth alone, reflects not only the quality of the service but also Sugath’s commitment to creating opportunities for local people. He mastered every aspect of the business on the job, from using cutlery and serving diplomats to plating and managing large-scale events, demonstrating a steep learning curve guided by humility, adaptability, and a vision for inclusive, community-centred enterprise.

Catalyst for Change: Venasa Caterers’ Journey of Inclusion and Sustainability with FICE

Sugath first learned of the Chrysalis FICE programme through the Divisional Secretariat. With its support, Venasa Caterers received essential catering equipment buffet sets, steamers, and other tools—that immediately elevated both operations and professional presentation.

“These tools elevated our service and we can now cater with efficiency, maintain hygiene, and meet demand with confidence.”

Beyond equipment, the FICE project also opened new perspectives through training. The insights he gained proved transformative. He began to see his enterprise not only as a livelihood but also as a platform for youth empowerment, inclusion, and social coexistence. By integrating better business planning and sustainable practices, Venasa Caterers evolved into more than a service provider. It became a vehicle for inclusive growth, shaping opportunities for others while strengthening community bonds.

An Inclusive Employment Model

At the heart of Venasa Caterers’ success is its deeply inclusive employment model one that directly reflects the values reinforced through the FICE project. Sugath recruits across ethnic, age, and gender lines, ensuring that his workforce mirrors Sri Lanka’s rich diversity. Older workers, often displaced or unemployed, are engaged in packaging and preparation; young people, many from marginalized estate-sector communities, are hired for service roles. To support them, Sugath provides accommodation, uniforms, and meals, creating a “family-like environment” where Sinhala and Tamil, men and women, youth and elderly, work side by side.

“Our business needs both young and older employees, and I believe everyone here truly deserves their place. I can see that the young boys especially are enjoying their work.”

Through FICE mentoring, Sugath began to view his enterprise not only as a business but also as a social ecosystem. He introduced measures that strengthen inclusion and wellbeing: a uniform system that instils pride, and a zero-tolerance policy on alcohol or drug abuse that promotes safety and professionalism. Once plagued by high turnover, Venasa Caterers now retains a loyal core team, with some members serving for over four years a rare achievement in the catering sector.

While lack of capital has slowed construction of a purpose-built catering facility and the recruitment of additional staff, FICE insights have helped Sugath develop strategies to expand inclusivity. He is actively creating opportunities for part-time female staff in client-interaction roles, recognizing both the confidence it instils in young women and the positive image it projects for the business.

“It boosts our image, and gives young women the confidence to shine in front of large crowds,”

On the management side, training through FICE project encouraged him to adopt structured practices, such as outsourcing administrative tasks like EPF/ETF contributions, tax filing, and auditing to professionals, freeing his time for operations and growth. He has also begun applying small but impactful learnings from FICE mentoring sessions, including improved quality monitoring systems, more transparent financial practices, and strategic approaches to scaling. These incremental but deliberate changes reflect the transformative influence of the project, equipping entrepreneurs not only with tools but with the mindset to embed inclusivity, sustainability, and resilience into every layer of their businesses.

A Small Business Championing Progressive and Inclusive Measures

Sugath envisions a purpose-built, eco-conscious catering facility that generates employment, responds to community needs, and sets a standard for sustainable business practices. He already has the land, the plan, and the vision. What remains is the capital to bring it to life.

With continued support from programmes like the Chrysalis FICE initiative, as well as new strategic partnerships, Venasa Caterers has the potential to serve as a national model of how small enterprises can scale while staying rooted in equity, culture, and care. The next phase of growth will allow Sugath to embed practices that strengthen green innovations, expand inclusive hiring, and deepen workplace systems that ensure dignity, fairness, and opportunity.

By maintaining diversity, equality, and inclusion as guiding principles, Venasa Caterers exemplifies how responsible business can drive both social impact and sustainable economic p

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