Sri Lanka’s Eastern Province, long celebrated for its
cultural diversity and resilience, is home to Kattankudy, one of the most
densely populated towns in the region. With tightly packed houses, narrow
winding lanes, and bustling bazaars, Kattankudy thrives on small, family-run
businesses and informal trade networks that keep the town alive well into the
evening. In this dynamic environment, YNF Baby, a micro-enterprise specializing
in pillows and baby bedding, is quietly transforming household comfort while
promoting inclusive business practices, resilience, and innovation. Spearheaded
by Ali Althaf Ahamad a young entrepreneur determined to create dignified work
and affordable, high-quality products.
Today, YNF Baby produces over 20 varieties of products,
ranging from baby mattresses to custom-designed items for people of all ages,
with an unwavering commitment to quality that has earned the trust of a growing
customer base. Word of mouth has helped build a network of 25 wholesale buyers
across diverse communities, including Sinhala, Tamil, and Muslim clients, reflecting
the brand’s broad appeal. Althaf regularly sets up stalls at local religious
and cultural festivals, not only within Muslim communities but also near
temples and churches during festival period, using these informal marketplaces
to gain crucial visibility and connect directly with retail customers who may
not access online platforms.
Enter Chrysalis FICE: Training and Technological
Inputs that Uplift the Overall Business
Althaf joined the FICE (Fostering Inclusive Communities
Economies) Project, implemented by Chrysalis in partnership with GIZ and the
European Union. Through this initiative, he received comprehensive training in
accounting, marketing, and long- term business planning skills that transformed
his approach to entrepreneurship.
But it wasn’t just knowledge that made the difference. With
Chrysalis’ financial grant, YNF Baby acquired a vacuum packaging machine a game
changer! Where previously one pillow filled a unit of space, now three (03) can
be vacuum-packed into the same volume. This improvement tripled storage capacity
and cut transport costs by more than two-thirds, allowing him to reach more buyers
without increasing overheads.
“Earlier, we couldn’t compete with imported products that
came vacuum-packed, Now we can match their quality.”
The machine also contributes to sustainability goals. YNF
Baby switched from PP polythene (which required 3 kg to pack 100 pillows) to
LDPE polythene, which only needs 1 kg for the same quantity. This change cuts
plastic usage by over 60%, aligns with circular economy principles, and reduces
waste handed over to municipal services.
A Business Shaped by Inclusivity and Adaptability
What distinguishes YNF Baby is its quiet commitment to
inclusive employment and a flexible work culture. Most employees are from the
local Muslim-majority community, YNF Baby welcomes all who are willing to learn
and contribute. The working environment reflects the needs of its people. Some
staff choose weekly wages, while others prefer monthly payments. Start times
are adjusted for those with household responsibilities.
“They have families, other commitments. I let them choose
what works best,”
This flexible system not only improves retention and
satisfaction but also allows women and caregivers to take on paid work in ways
that fit their home responsibilities, which is an important yet often
overlooked support for women’s economic participation in traditional or
caregiving- heavy settings.
From Local Producer to Market Innovator
The vacuum machine gave YNF Baby something few local
producers have: a technological edge. In the entire Kattankudy area, only this
business owns such a machine, creating a clear competitive advantage. Most Sri
Lankan manufacturers still don’t use vacuum packaging, putting YNF ahead of the
curve in both efficiency and professionalism.
But for Althaf, this is only the foundation for what’s next.
He’s developing a new product: a nursing pillow tailored for pregnant and
postnatal mothers. This addition not only meets an unmet market need but
strengthens the business’s alignment with care-centred, women- focused design.
Meanwhile, Chrysalis FICE helped build a detailed five-year
business plan, identifying market gaps and setting the foundation for
expansion, certification (including ISO-level standards), and possible new
hires. As production scales up, YNF plans to recruit three to four more full time
staff. These new positions will create meaningful employment in Kattankudy,
providing opportunities for youth and women who have historically had limited
access to formal work. By combining innovation, structured planning, and
inclusive hiring, YNF Baby has strengthened its operational resilience,
broadened its market reach, and established a model of sustainable, community-embedded
growth.
“Earlier, I underestimated the contribution of women in
the business. Through the FICE project, I realized how their contribution is
important especially in the production of baby items that embody softness,
care, and quality.”
A Personal Transformation, A Broader Impact on the Nearby Community and Business Landscape
With the support of the FICE project, Althaf’s journey has
been as much about personal transformation as business growth. Once focused
solely on marketing, he has evolved into a confident entrepreneur who now
manages everything from administration and marketing to staff training and
development. Today, YNF Baby reflects the values fostered through
FICE—inclusion, gender equity, environmental sustainability, and meaningful
transformation. It is a business built on flexibility and respect, with space
for both innovation and care, firmly rooted in local culture yet ambitiously
aligned with national and global standards.
“They gave me not just a machine, but the mindset to
build something bigger,” he says, reflecting on his experience with Chrysalis.
Discover how Chrysalis transforms challenges into impactful solutions through real-world projects that drive sustainable growth and meaningful change.
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